Comparing Marketing Strategies for Video Production Services

If you’re looking for marketing strategies, small business advice, online marketing and cheap Online Video Production services be sure to check out Kurb promotions, because right now I am still testing out lots of new marketing ideas for getting my newest small business ideas of the ground.

When starting a new business I think one of the most important things is to gauge your enthusiasm for the project. There are lots of ideas that will work, but are you going to be able to maintain the commitment required to see the project through to profitability and sustainability? Also I think it’s a good idea to compare your marketing strategies and consider which combination of marketing strategies and new business development ideas are most likely to be successful. At the moment I have 3 main business ideas which I am attempting to develop:

Online Video Production, Colour copying services, pirate children’s

Entertainment is the main 3. But the idea of pushing small business marketing still lingers because there is no reason to do small business marketing in place of music marketing to make more money, as the market is bigger and has more to spend. I just need to create a service that is worth $100 p/week. And also my music marketing product, which isn’t really a wholly new business idea in need of a marketing campaign development but rather a branching off of my existing music marketing service, which I don’t feel needs to be developed otherwise. Before we compare marketing strategies lets consider the ceiling for these ventures both in terms of profit and commitment on my part, and long term potential.

Online video could be highly profitable but will be hard work long term to get there, mainly in establishing a reputation for quality, there’s great potential but requires high commitment to the marketing and administration on my part. Colour copying is quite similar to video except there’s a lot of power in establishing a strong local market that can be sustained. The difference between the two is quality and reputation for video and trust and service for Colour copying, that’s the key to growing each businesses market. Both these businesses have a lot of potential for easy and long term earnings however with the pirate entertainment I have to invest my own time to a greater extent, I only really want 2 jobs per week so I can charge $200 for each.

But if we compare the other ideas in terms of marketing strategy, first we must weigh up the contribution of Google search ranking and Google adwords advertising. Immediately I see seo being more effective for video’s international audience whereas ppc is much better for the locally based printing services, and the pirate entertainment. That’s probably why this will end up a Video Production Services article. I will still do seo, but I’ll be putting my online advertising money toward the printing and building up a strong local base 100 people who spend $200 a year is $20,000 and that’s about where I would like to see us kicking off.

With the pirate entertainment I only need 2 jobs per week and I’m booked. I think $10 p/week on Google should cover that. Video marketing is a marketing strategy worth evaluating and will obviously need to be improved in order to reflect quality with our cheap Online Video Production services. But the pirates could also benefit from improved Video Production Services also. What about other marketing strategies such as a flyer? What about a flyer with cd/dvd duplication, Colour Copying and pirates on it? Perhaps even Online Video Production services also? The point is the first 3 are all dependent on local goodwill and knowledge and I have already seen how a base of clients builds up over time through word of mouth and repeat purchases, this is why the flyer campaign may be effective.

So the end result is that the pirates are easy for now, all I have to do is run the ads and grow it slowly. The Colour copying I am favoring slightly more because I can establish a robust local market with advertising and already have the posturing and some graphic design stuff going. The printing isn’t quite as profitable as the video but I think I will have no problems making the sales in Colour copying to meet the target with a modest Google adwords campaign. I think with $20 p/week I can generate $200 in profit. With video it’s probably more a matter of chipping away with the writing, article marketing and SEO there and I think that will be the path to picking up lots of international traffic for Online Video Production services long term and picking up jobs worth $100-600 ever week, and branching into our youtube promotions services. So a split marketing strategy is the winner on the day! Its Google adwords for local transactions and services and it’s a slow building seo and link building campaign for cheap Online Video Production services to get to a point in 6 months where there is video work every week. To know more about Marketing Services visit us at: www.CheapVideoProduction.com

About the Author

Matt Turner is director of Kurb Promotions (www.kurb.co.nz), a New Zealand based company offering comprehensive and affordable Video Production Services and Online Video Production services to entertainers and small businesses around the world offering internet marketing packages.

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