Video Marketing Letters
by admin on Friday, October 17th, 2008 | No Comments

Online bank RaboDirect plants money on a tree and films consumer reactions
RaboDirect, the online bank, this week staged a stunt which saw it stick real $5 notes onto a tree at The Rocks in Sydney and filmed people’s reactions with a hidden camera. The experiential activity, which was developed by PR agency Zing, is part of the biggest marketing campaign to be launched by RaboDirect. It’s [...]
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