YouTube Power: 7 Online Video Marketing Secrets

7 Online Video Marketing Secrets: YouTube

YouTube has to be a key part of any online video marketing strategy. All you have to do is check the latest stats of video views online to see the power of this website.

To check the latest statistics for YouTube, simple go to Comscore.com, a leader in measuring the digital world. In the latest statistics, Comscore reports:

“U.S. Internet users watched 30.3 billion videos in April, with Google Sites ranking as the top video property with 13.1 billion videos, representing 43.2 percent of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property.”

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So how do you take advantage of YouTube’s popularity and continued growth?

Well obviously, you need to create a channel and start uploading videos there. That is a given.

In this particular online video marketing secret, we are going to show you something simple that YouTube lets you use inside their website to be able to get people over to your website.

It’s called annotations.

Video annotations is a way for you to add interactive commentary to your videos. You can use it to add background information, link to related video, and of course what i think is the most important thing is, to add your domain name as a shadow text as your video plays. This will lead viewers to your site.

After you upload your video, you are given this option inside YouTube with the “Edit Video” button.

You will see a time line of your video and be able to add numerous text annotations and even be able to pick a place to pause your video.

Your going to see different kind of ways to add your domain name or any other notes you would like to share with the viewer.

Best of all, you don’t have to have expensive editing software as you get started. Or if you do have the software, but you are in a hurry to upload your video, you can take advantage of this key inside YouTube help.
About the Author

Theresa Croft has spent years helping businesses and ministries with video and social media marketing. She has a free video series at http://VideoMarketHelp.com and one for ministry at http://VideoMinistryHelp.com.

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