Using Video Marketing to Drive SEO Traffic

One method, often overlooked, to increase SEO traffic is video marketing. It has several advantages, but only if webmasters take certain precautions to achieve the best result. Here’s how to drive SEO traffic to your web site with video marketing…

BENEFITS

Putting interesting, high-quality videos on your site will help to increase SEO traffic in the following ways:

1. Other webmasters, bloggers, and social bookmarking service users often post voluntary links to attractive videos on other sites.

2. In addition to regular search engines, your pages may become listed on traffic generating video-only search engines.

3. Sites can target search keyphrases that have the workd “video” or “videos”. This is great for SEO because such searches remain very popular.

METHODS

A company may choose to create informative, relevant videos that aren’t directly promotional. A local auto dealer, for example, might provide footage of a recent antique car show. It won’t directly promote their products, but will drive new traffic to the site and possibly benefit their SEO efforts.

Other businesses will use video marketing to demonstrate impressive features or capabilities of their products. It is harder to gain voluntary links using this method, but it directly promotes sales. Such marketing can be more convincing than text, but only if it is accomplished skillfully.

Consider submitting your site to Google Video, so that searchers specifically looking for videos will be able to find it easily. Google provides them with “thumbnail” images of videos and shows their lengths as well. You can search for “google video submit” for more details. Other search engines like this also exist.

PROBLEMS

There are also some potential problems to avoid in video marketing. Certain web hosting providers do not allow videos, or set bandwidth limits which make them impractical to use. Search engines cannot understand this type of content, so it’s important to design video pages in an SEO oriented manner.

Not all users have the hardware, software, and Internet connection needed to watch videos, so a site’s entire marketing strategy should not depend on such content. It is better for SEO, sales, and traffic (in general) to have separate non-video pages which attempt to provide the same material.

OVERALL

Video marketing offers new opportunities to drive more traffic to your site and improve its SEO status. It is only worthwhile, however, when the recordings are of good quality and all technical considerations have been attended to.

About the Author

Chuck Aikens, owner of Colorado based company, Volume 9 Inc , has been in Internet Marketing since 1997. Volume 9, Inc. provides internet marketing services through Market Vertical Partners & Booyah SEO. Follow Volume 9, Inc. at http://www.twitter.com/volume9 for the latest on SEO.

Local Online Marketing, Volume 2 $9.99 Carma Spence interviews experts in online marketing about using the Internet to promote your business locally. Although focused on the Phoenix market, the information shared in these five episodes of the PIBEcast, is applicable to businesses in any city.This product is manufactured on demand using CD-R recordable media. Amazon.com’s standard return policy will apply….

Search Engine Optimization (SEO) – Strategies for Optimizing Your Website to be Search Engine Friendly $14.95 Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:* Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.* Increase brand awareness. SEO can give your brand a high interna…

Social Media: Website SEO, Internet Marketing Strategy, Author & Speaker $19.97 Social Media Marketing Specialist, Web, SEO, Internet Marketing, Social Media Coach, Author, Speaker Kathy Perry.Her book: Stepping Stones to SuccessWhat is the difference between Social Media and Social Networking? the difference will help your Business…This product is manufactured on demand using DVD-R recordable media. Amazon.com’s standard return policy will apply….

Road Map to SEO Success $47.00 Does your business want to: Get more impact on the internet for your business? Find hundreds more potential customers to grow and expand? Easily drive traffic to your website using natural, organic Search Engine Optimisation strategies? The internet is huge. Massive. Setting up a website without employing SEO techniques is a bit like opening a shop on a little known star in a far off gal…

Search Engine Optimization For Dummies $16.36 The handy guide for getting your site to jump to the top, now updated with the latest tips and tricks!A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engin…