Video interview: FC Barcelona marketing boss outlines branding strategy
In this video interview, Lander Unzueta, Chief Marketing Officer, FC Barcelona, talks to Meet the Boss TV about manging the brand of one of the most succesful football clubs in the world.
Five Tips for Effective Attraction Video Marketing

History of Oakland California in Vintage Real Estate Movie DVD (1928) $4.99 This vintage silent film from the 1920′s was a promotional video designed to entice businesses to move to Oakland California. It showcases the new local airport of Oakland, as well as downtown businesses, railways, manufacturing plants, estuary, and more. Animation of maps and transportation routes to and from Oakland highlight what domestic and international commerce meant in the 20s. While the f…

Automobile Marketing & Testing: Impact ’66 (1966) $9.99 Impact ’66 is a promotional film for the full line of 1966 Chevrolet automobiles that are new to the streets. Showing off the low cost, the manufacturer’s warranty, and what makes a Chevy car great, this film uses various techniques of impressing potential buyers, such as showing how the Chevy 2 holds up as a taxi cab. The car performs admirably as a much abused taxi cab, the wear and tear less th…

Backyard Baseball (Jewel Case) $3.99 Enjoy the thrill of controlling your own Backyard Sports team! Backyard Baseball 2005 combines the friendly playground atmosphere with your favorite MLB players. Play with or against the kids and pros and get the full baseball experience! An all-star Major League Baseball lineup Alfonso Soriano, Dontrelle Willis, Nomar Garciaparra, Alex Rodriguez, Carlos Delgado, Ichiro, Sammy Sosa, Albert Pujols,…

Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market $3.26 In our current economic crisis, companies everywhere will begin reexamining their strategies for finding new ways to target customers. With women responsible for 64% of household spending and accounting for an astonishing $12 trillion per year, companies that ignore them do so at their peril. WHAT WOMEN WANT is a timely book based on the findings of a groundbreaking study (The Boston Consulting …

Understanding Digital Games $36.02 The aim of this book is to satisfy the need for a single accessible textbook which offers a broad introduction to the range of literatures and approaches currently contributing to digital game research. Each of the chapters outline key theoretical perspectives, theorists, and literatures to demonstrate their relevance to, and use in, the study of digital games….

Teaching Epidemiology $69.30 Teaching epidemiology is a task that requires skills and knowledge. The overriding requirement is knowledge, which should be combined with a clear teaching strategy and good pedogogic skills. The general advice is simple: if you are not an expert on a topic, try to enrich your background knowledge before you start teaching it. Teaching Epidemiology, Second Edition helps you to locate the most impo…