Video Marketing Strategy
ECONOMICS!???!?!?! help me please….?
Consumers in the market are eager to have the new generation of video game technology, so they don’t want to wait until the market establishes a standard DVD format.
Consider the payoff matrix below. Note: The first number in each cell represents the payoff to the row player, Sony, and the second number represents the payoff to the column player, Microsoft.
Microsoft
Low PriceHigh Price
Sony Blue-ray PS3 120 , 1030 , 30
Basic PS3 40 , 40-20 , 100
8.2. A dominant strategy is a strategy that yields a higher payoff to a player, regardless of the strategy selected by the other player. Which firm has a dominant strategy?
A. Sony
B. Microsoft
C. Both
D. Neither
The answer is D.
Philip Kotler
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