Video Interview: Nigel Dissau, AMD
When it comes to buying a PC, who thinks about the processor chip inside? As a leading processor manufacturer, AMD has had to market itself against market leader Intel. In this video interview, Nigel Dissau, senior vice president and chief marketing officer of AMD, talks to Johnny Spragg on Meet the Boss Television about setting themselves apart from the competition and educating consumers.
Video Marketing Techniques and Strategies

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