One question that not enough beginning article marketers ask themselves, is how many articles should they be publishing, and how often. It is imperative to have a specific plan of attack, as far as the volume of articles goes. There are several factors to consider when making this decision.

First and foremost, you need to ask yourself what your specific goal is. What is the primary reason you are using article marketing to promote your website? If you are only looking to drive traffic to an offer, (bum marketing), and you aren’t concerned with the link value your article will create, the answer is very simple. You should submit as many articles as you possibly can, every day. You have no reason to be concerned with any possible negatives of doing this.

However, if you are looking to promote a webpage of some kind and you are primarily using article marketing because of the link value it gives you, things get a little more complicated. Always remember that Google and the other search engines like to see a natural flow to link building. It should appear that all links that are being created to your site are happening naturally. This will not be the case if you are submitting 20 articles a day. Your site or blog could be placed in the dreaded sandbox.

Furthermore, you should also be concerned with how submitting articles every day will look to Google. While just submitting every day will not get you sandboxed, it does look unnatural. Many expert article marketers agree that there are almost definitely negative implications of this and your site might not be achieving as high a ranking as it possibly could if you weren’t doing this.

So, what is the right number? That is up to debate. However, I have employed a strict system that has worked well for me. If I’m trying to promote a site that I am worried about the ranking of, I will only submit articles three times a week. I will never submit more than six articles on those days and I will vary the amount I submit on those days. Usually, the number is between four and six.

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